Deadmau5: Nokia Lumia Launch

London / 2012

On the 28th of November 2012 the Flat Iron Square in London was transformed into a spectacular light show for Nokia’s second installment of “This is Lumia” in collaboration with Deadmau5.

ML Studios asked Nocte to create a unique software connecting the music of Deadmau5’s live set to the visuals projected onto the square. From windows to bins and trees each object was used as a colourful illuminated instrument accompanying the musical output throughout the live set.

Our software, developed with Cinder, is giving the animators the possibility to pre-visualize the show from the audience’s point of view, producing a HD video used to projection map the visuals onto the objects and trigger the lightning fixtures. It acts as a real-time 3D simulation of the actual venue, receiving MIDI notes and converting those into a video enabling the animators to synchronize and apply colour blocks onto the lightning fixtures of the square.

Credits

PR Agency and Production Company:
Mission

Concept, Creative Direction and Animation:
ML Studio

Production Manager:
Neil Keane