BMW Group - Parallels

Milan - Design Week


PARALLELS is an installation created by Artisan for Mini BMW’s showcase at the Milan Design Week 2014.
The installation engages with the notion of connectivity and was inspired by Mini’s interior design.
The installation is made from three handmade steel rings that reflect tunnels of laser light creating an ethereal space.


Design & Direction: Artisan
Production: Artisan
Software Development: NOCTE
Soundscape: Mira Calix

Photos courtesy of: James Medcraft

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