BMW Group - Parallels
Milan, Italy, 2014

PARALLELS is an installation created by Artisan for Mini BMW’s showcase at the Milan Design Week 2014.

The installation engages with the notion of connectivity and was inspired by Mini’s interior design.

The installation is made from three handmade steel rings that reflect tunnels of laser light creating an ethereal space.


Design & Direction: Artisan
Production: Artisan
Software Development: NOCTE
Soundscape: Mira Calix

Photos courtesy of: James Medcraft

Samsung, The 360° Sound Experiment
view project
Ellie Goulding xR - Vevo Original
view project