Jaguar Land Rover served as a global partner for the 2023 Rugby World Cup, launching the Defender Trailblazers campaign during the tournament. This initiative celebrated remarkable figures in rugby who defy limits with relentless determination and make an impact that extends beyond their athletic abilities.

The unveiling of the new Defender took place at the iconic Palais de Tokyo in Paris. Working alongside UNIT9, we supported Director Kate Lynham in crafting the stage design and visual content for the event, which featured a two-minute CGI video sequence and an exclusive live performance by special guest Kano.