Ellie Goulding xR - Vevo Original
London, UK, 2020

Commissioned by VEVO, Nocte worked in collaboration with acclaimed director Giorgio Testi from Pulse Films to deliver three music videos using Extended Reality (XR technology) for Ellie Goulding’s new album "Brightest Blue".

Nocte was responsible for the creative direction, content creation, and co-production of the music videos alongside Pulse Films.

Virtual environments unraveled in real-time continuously shifting into place to frame cinematic moments of unimagined realities.

Each song embodied a different conceptual approach, transitioning from an intimate experience of a live set with no augmented reality (AR) to a fully immersive virtual world. Changing in real-time, the music videos combined various virtual elements and augmented reality effects to create a dynamic, immersive journey through music and film.

Nocte partnered with MARS Studios to deliver a state-of-the-art live performance showcasing the possibilities of the xR technology.


Director: Giorgio Testi
Creative Director: Andrea Cuius

Vevo Executive Producer: Claudia de Wolff
Vevo Senior Producer: Nick Calafato
Producer: Isabel Davis
Line Producer: Amy Rattray
Production coordinator: Millie Rose Wells
Production: Nocte Studio, Pulse Films

Video & xR Content: Nocte Studio
3D/Notch Designers: Mike Wilson, Lewis Kyle White
Associate Designer: Irem Bugdayci

Vevo Talent Relations: Carl Young
Vevo Design: Charlee Twigg
Colourist: Paul Dimond at My Brother Bob
Assistant Editor: Ben Boullier

DOP: James Medcraft
1st AD: Paul McCann
1st AC: Alex Bender
2nd AC: Alex Collings
Gaffer: Dom Aronin
Grip: Charlie Wall, Simon Thorpe
Electrician: Bill Rae Smith
Electrician Trainee: Oliver Flanigan
Runner: Nana Quartey
Photography: Ryan Saradjola
2nd Camera Operator: Simone Pellegrini
DIT: Sohpie Baggaley
Desk Operator: Matt Owen
Playback Operator: Nick Forrester
Grip: Charlie Wall
Jib Op: Simon Thorpe

Musical Director: Matt Robertson
Mix Engineer: Nick Ingram
Monitor Engineer: Laurie Binns

Shot at: MARS Studios

Catering: Fayre Do's

Photographer: Ryan Saradjola

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