As a part of the Primavera Sound festival in Barcelona, Nocte worked alongside Encode Talent to design the Ray-Ban Studios pop-up club.
Using "temperature" as a guiding principle of design, warm and cool light were put into play to create a contrasting, dialectic sensation of light.
Visitors approached the pop up club through a tunnel filled with cold, white laser beams, to enter into the warmth of the main space radiating with the iconic Ray-Ban red colour.
A vibrant perceptual journey from cool into the warmth with activations promoted the iconic Ray Ban identity.
CONCEPT & DESIGN: Notce
PRODUCTION: ENCODE TALENT
IMAGES: Damiano Alessandri