Samsung, The 360° Sound Experiment
London, UK, 2015

Artisan was commissioned to create a physical installation as an experiment inspired by the qualities of Samsung’s Wireless Audio 360° speaker range.

In response to the brief Artisan designed a spatial instrument that enabled us to create architecture from light, drawn from a single sound source in the centre of the room. The sound experiment featured in 30-second promo as well as a behind-the-scenes short film, which in its first 4 weeks on YouTube received over 1.4 million visits.

Nocte provided the real-time sound analysis tools and created the d3 modules to visualise the speaker’s omni-directional sound. No CGI was used during the shoot, the visuals were created in real-time as a direct response to the sound.


Artisan, Little Dot Studios, Cheil and Samsung Electronics Co. Ltd

Photos courtesy of: Artisan

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