44 Label Group SS22
Milan, Italy, 2022

NOCTE teamed up with Ben Kreukniet and Urban Production to craft an unforgettable debut show for 44 Label Group during the Milan Fashion Week.

A bespoke "44" LED screen served as the striking background canvas, meanwhile a translucent PVC curtain divided the space to delineate the runway.


Creative Director: Kobosil

Production Design: Nocte Studio, Ben Kreukniet, Urban Production
Video Content: Nocte Studio, Ben Kreukniet
Production: Urban Production

Video Production: Video Gang
Executive Producer: Leonardo Salerni

Art Director: Andrei Khashan
Stylist: Marc Goehring

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